Shakespeare vs Dryden free essay sample

We can see that both writers through their respective works have focused on the relationship between two prominent characters of the ancient world- Marc Antony, who was a Roman ruler and Cleopatra- who was considered the most beautiful woman in the world and who was also the queen of Egypt. John Dryden was impressed by Shakespeare’s Antony and Cleopatra and hence was inspired to write a play of the same proportions based on the relationship of Marc Antony and Cleopatra. The subject and the theme of both plays are the same. But one has to know that both are exemplary versions of a great story written by two of the most famous playwrights who have birthed an array of great literary works of their era. The following study gives a short summary of both the plays which is followed by a comparative study between both plays which is based on different parameters. We will write a custom essay sample on Shakespeare vs Dryden or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The study is intended only to compare both the plays with each other and not to criticize the plays written by both writers. About William Shakespeare William Shakespeare was an English poet and playwright and arguable the greatest English writer that ever existed. Shakespeare produced most of his known work between 1589 and 1613. His early plays were mainly comedies and histories, genres he raised to the peak of sophistication and artistry by the end of the 16th century. He then wrote mainly tragedies until about 1608, including Hamlet, King Lear, Othello, and Macbeth, considered some of the finest works in the English language. In his last phase, he wrote tragicomedies, also known as romances, and collaborated with other playwrights. Many of his plays were published in editions of varying quality and accuracy during his lifetime. Shakespeare was a respected poet and playwright in his own day, but his reputation did not rise to its present heights until the 19th century. Almost all his works are considered of high value and is often studied, performed and reinterpreted based on different cultures and political contexts. Most playwrights of the period typically collaborated with others at some point, and literary critics agree that Shakespeare did the same, mostly early and late in his career. Shakespeares work has made a lasting impression on later theatre and literature.

The most common fears and their reasons

The most common fears and their reasons Every day is a day of decision-making. From the smallest decision of what to wear, to more important decisions at work, and, on some occasions, some really big decisions, we try to weigh alternatives and make the best one. We decide on college majors; we buy cars and homes; we make huge decisions about career choices and relationships. But what happens when we cannot make decisions or we make poor choices because we are afraid. While the reasons for our fear may differ, one thing psychologists tell us is true. Fear can become so debilitating that we are just stuck we cant act at all. And that of itself is actually a decision a decision to do nothing. And those decisions to do nothing heavily affect our lives. Here are 4 of the most common fears and their impact. Fear of Failure You have been very comfortable in your job and you do it well. All of a sudden an opportunity comes up for quite a promotion, and your boss thinks you are the perfect candidate. You are flattered, but then the fear grips you. This new position means supervising lots of people; there are more responsibilities and new things to learn; you will be blamed if things go wrong. Now you have the weekend to make a decision, and you are thrown into anxiety and panic attacks. Monday morning comes, and you turn down the promotion, feeling a great sense of relief. Fear of failure can impact all aspects of our lives, and it keeps us from taking up new challenges that mean personal and professional growth. Fear of Criticism or Disapproval This fear is a direct result of low self-esteem, because it means that we fail to make decisions based upon our own desires and goals. We worry instead about what others may say or think. You are in college and studying pre-med. You come from a family of doctors, and it is just a given that this will be your career choice too. You have been groomed for this for years. But now, you really hate pre-med and you have begun a love affair with computer science, taking as many elective courses in the field as possible. You want to change your major but you know how your parents and relatives will react, and you do not want to disappoint them. So, you stick it out and ultimately enter a field for which you do not have real passion. You then lead a life of wondering if you might have been the next Bill Gates of Steve Jobs. Fear of Change/Risk We all have our comfort zones, and they are nice secure places. We really want to stay in them, but often life tries to push us out of those zones and into new unchartered territory. You have a comfortable job with an adequate income. You are truly talented in web design and have done an outstanding job creating the websites for some friends. A colleague approaches you and thinks that two of you could start your own web design business and make a killing. He already has several clients lined up and just needs you as the creative arm of the business. Suddenly you are faced with making a huge change a change that will really pull you out of your comfort zone. You have a mortgage and maybe a car payment. You might have to go into your savings for a while. You just cannot do it, and you have to tell your colleague no. Several years later, that colleague and his partner are highly successful, setting their own schedules and having fun in their work. You are still in your 9-5 comfort zon e, trying to tell yourself that you made the right choices while looking upon them with envy. Fear of Success Yes, thats right. This is a mindset that says, Once I reach the goals that I have told everyone about, what do I do next? Can I move to the next level without failing? Fear of success is really fear of failure, and what it does is keep us from achieving the current goals we have set. Its just so much easier to keep saying we are working on them and never actually get there. Others will admire us they will applaud our perseverance. And well gladly take all of that praise, and keep plugging along. And, we never have to make the next life decision where do we go next? Fear stunts our growth. Whether it is the fear of moving into a new relationships, the fear of a new job, the fear of taking risks to follow our dreams, or the fear of dis-pleasing others, we end up living, as Thoreau used to call them, lives of quiet desperation, always wondering what could have been had we not be afraid. So, if you have fears that are holding you back, identify them and face them head on. Then get some help with them. Overcoming fear is a process, but it can be done.

Women in Swimming Essay Example | Topics and Well Written Essays - 2000 words

Women in Swimming - Essay Example o are ugly will feel jealous; the press photographers will do their professional duty, clicking pictures from different angles and with different viewpoints. The winner swimmer will attain international fame, and become overnight a sex symbol as well. Physical beauty and swimming ability are an awesome combination. One has the potential to become a crossover world star overnight. One may be the cover-page girl and the editors are sure to select the most provocative pose amongst the dozens of photographs their lens man has been able to get. Commercialization has crept in and the female swimmer is posed in a sexualized manner. She may do it willingly or the cameraman might have clicked her in that position. A female swimmer’s achievement in sports lasts for the duration of the performance but her sexy poses are cashable and marketable for many years. The athletic performance takes the back seat as compared to her sexy poses. Top swimming stars do would not like to miss the opportunities for making a fortune. In real terms, prize-money accrued out of a bunch of gold medals is kindergarten stuff as compared to the massive returns an attractive pose in the swimsuit may fetch for a top athlete. Sport sells but sex sells better! Yes, those poses looking at which the viewer roll their eyes and sigh in exasperation. Whether it is right or wrong from the sociological point of view, female swimmers are presented by both the print and electronic media, by highlighting their physical assets. The articles also emphasize the swimmer’s sexuality and the photographs are mostly to highlight their sexual features. When they get contracts as models by the multinational giants, the advertising people make their figure more glamorous by lighting and make-up. Her swimming talents take the backseat for a while. Her breathtaking and flawless skin and endless legs are given prominence. Her ripping muscles are made to look more attractive. And sky is the limit for the imagination of

Multicultural Books Essay Example | Topics and Well Written Essays - 750 words

Multicultural Books - Essay Example Summary: The proverbs in the book are classified according to the core values that they exemplify. Native American Culture Title: Lone Ranger and Tonto Fistfight In Heaven Author: Alexie, Sherman Illustrator: Tina Fernandez Publisher: Harperperennial Publication Date: 1994 Genre: short story Interest Level: Grades I- IV Topic/Theme: life, hope and perseverance Summary: Alexie's works are celebrated for their detailed descriptions of the psychology and environment of the reservation; the humor and wit that are displayed in the face of the intense poverty and the ravages of alcohol abuse that are part of reservation life; and their broad, universal messages of hope and perseverance. Title: Long As the Rivers Flow: The Stories of Nine Native Americans Author: Allen, Paula Gunn Illustrator: Tina Fernandez Publisher: Scholastic Publication Date: 2001 Genre: short story Interest Level: Grades III- VI Topic/Theme: tribes and prejudice Summary: Through the centuries and across tribal boundaries, countless Native Americans have made history, despite prejudices against them. These powerful essays celebrate the diversity and talents of nine Native Americans who have made great contributions to arts, politics, sports, and other aspects of American life. Mexican American Culture Title: A Birthday Basket for Ta Author: Pat Mora Illustrator: Cecily Lang Publisher: Aladin Paperbacks Publication Date: 1992 Genre: short story Interest Level: Grades I- IV Topic/Theme: love for Family Summary: This story tells of a young girl who loved her aunt as much as her mother. Title: All for the Better Author: Nicholasa Mor Illustrator: Rudy Gutierez Publisher: Raintree Steck- Vaughn Publication Date: 1993 Genre: short story Interest Level: Grades I- IV Topic/Theme: Story... Summary: Through the centuries and across tribal boundaries, countless Native Americans have made history, despite prejudices against them. These powerful essays celebrate the diversity and talents of nine Native Americans who have made great contributions to arts, politics, sports, and other aspects of American life. Summary: Amelia and her family are migrant farm workers, moving from harvest to harvest living in labor camps. Amelia also moves from school to school, never really making friends or feeling that she belongs. One day during apple harvest, Amelia finds a special place. Summary: The "cute" turned into "cool" as children, following their parental example, embraced the gift of fantasy and unrestrained desire to rebel against the saccharine excesses of wondrous innocence in deliberate pursuit of the anti-cute. Summary: This is one boy's story of life in a diverse neighborhood in San Francisco. It is also a story of the colorful and diverse neighborhood itself. Jos lives in a neighborhood where people speak Spanish and English, and even Chinese.

Wright Brothers patent cases and influence on aviation Term Paper

Wright Brothers patent cases and influence on aviation - Term Paper Example This was way back in 1903 and two years later they created the aircraft which was the first empirically done-wing aircraft. Even though they might not be considered the first to develop a flying experimental airplane, they are credited for being the pioneers in inventing an aircraft that could be controlled with a fixed wing energized aircraft (John, 2004). Their essential success was in the construction of the three-axis control that helped the pilot to maneuver the airplane successfully and to sustain the balance it needed. This mechanism came to be the norm and is still the benchmark on fixed wing airplane of all types (John, 2004). From the start of their aviation creativity, the two brothers put their efforts into solving the puzzle of flying. Besides, they made attempts to patent their invention to prevent imitators who would outdo them in the long-run. From their invention, there was a great influence on the aviation industry that brought about the current modern airplanes. .. . However, some authors argue that the Wright Patent cases had a very retrogressive impact on the American aviation during the early nineteenth century (Parish, 2004). However, the precedents set in these cases perceived in the context of the disparity in the opinions of the military amongst the different aircrafts producer; it seems valuable to the current time period. The connection between the training pilots and the producing firms was to a large extent solidified by the social relations. The Wright Brothers’ patent case was complicated by the various technological details which involved use of diagrams that necessitated the readers and users to see the finer details under its description. The main details were well understood by the users. Fundamentally, the patent cases placed the American aviation industry on a slow growth. The American aviation had all the rights to be first ones to invent a flying machine. This was not possible under the Wright Brothers’ patent t actic. This eventually impeded the growth of the aviation industry in America. Turning the attention to the United States military aviation, the Wright brothers’ patent case had significant influence on aspects such as politics, technology, culture and the entire organization where their evolution was stunted immensely. Lack of funding by the federal government was another drawback to the military aviation owing to the patent cases which disrupted the civilian opinion on the aeronautic constituency. The various ligation cases by the Wright Brothers disrupted the development of technology in the American aviation industry and reduced the pace of the manufacturing capacity of the American aviation industry. Even though the experience of war assisted in

Romeo and Juliet Paper Essay Example for Free

Romeo and Juliet Paper Essay One who is immature may make rash decisions. When someone is immature they have a lack of experience. In literature, the choices a person makes may cause problems for themselves and the people around them. In The Tragedy of Romeo and Juliet, Shakespeare portrays the two star ­crossed lovers making decisions without thinking of the consequences that often lead to permanent damage. Throughout the play, Romeo and Juliet are faced with long lasting feuds, star ­crossed secret marriages, life, and overall death. Due to several unexpected deaths, the characters in the story make decisions that cannot be reversed. William Shakespeare proves innocence/immaturity leads one to act rashly causing irreversible problems through the use of characterization and dramatic irony. Through Romeo and Juliet’s youthfulness and immaturity they believe they can conquer all without worrying about consequences. Just after Romeo and Juliet met, it was instantly love at first sight. Romeo admiring Juliet from her balcony when he overhears her talking about how she does not care that he was a Montague and that Montague was just a name. Romeo showed  himself to Juliet telling her that he felt the same way. Juliet proceeds to tell Romeo he must leave, he states, â€Å"I have night’ cloak to hide me from their eyes/ And but thou love me, let them find me here/ My life were better ended by their hate/ Than death prorogued wanting of thy love† (II.ii.75 ­78). Romeo, as he is   sitting on Juliet’s balcony, would rather be caught by the Capulet guards and be killed, then have to leave his true love, Juliet. Romeo acts overly dramatic as he would not mind dying as long as Juliet loves him. Romeo has only just met Juliet earlier that day and is already saying he would rather die than be without her. After Romeo is exiled from Verona, Juliet pretends to kill herself and Romeo actually kills himself, the Friar awakens Juliet. At first, Juliet is confused as she is not exactly sure what is going on. Then Juliet sees Romeo’s body on the floor and says, â€Å"What’s here? A cup, closed in my truelove’s hand?/ Poison, I see, hath been his timeless end/ Oh Churl! Drunk all and left no friendly drop/ To help me after? I will kiss thy lips,/ Haply some poison yet doth hang on them/ To make them die with a restorative† (V.iii.161 ­166). After Juliet finds her true love lying on the floor of her grave dead, she cannot control her emotions. All she wants is to be with Romeo. Not once does Juliet, take a moment to think of the consequences of her actions. She acts quickly, without thinking and she kills herself, acting immaturity. Overall, Shakespeare demonstrates Romeo and Juliet acting immature and overdramatic when facing their star ­crossed love. As addition to Romeo acting overdramatic, when he is faced with Juliet’s â€Å"death†,  he acts childish and recklessly, causing irreversible results. After Romeo was banned from Verona because of his fight with Tybalt, Juliet’s parents decide that she must marry the county Paris at once. The Friar provides Juliet with a plan to escape her from the marriage with Paris.

The Great Depression (1929-1939) Essay -- American History

â€Å"The only thing we have to fear is fear itself, nameless unreasoning, unjustified terror which paralyses needed efforts to convert retreat into advance† (Parker, p. 236). This quote was made famous by the President of the United States Franklin D. Roosevelt for his campaign at the most difficult time period in the world. This unprecedented event for the world began in the United States on October 29th 1929, also known as â€Å"Black Tuesday†, when their economy fell into peril of complete economic collapse. What started out in the United States was soon felt all over the world as a depression began to affect the Western world. Jobs became scarce to the population, and nominal wages were at poverty levels unsupportive of a middle class lifestyle of luxury goods. The gap between the rich and poor were expanding while businesses defaulted and credit contracted as a consequence. The effects of the Great Depression were ubiquitous in terms of economic impact to the glo bal economies. What started in the U.S was soon felt all over the world: deflation and the impact of the Gold Standard, contraction of credit, high unemployment, protectionism and international trade. Overall, these effects of the Great Depression were evidence of the economic impact in the United States that globalized to the rest of the world. To being with, deflation is an effect of a monetary policy in which the prices of goods and services fall to make it less advantageous for business to continue operation. For example, according to author Charles Kindleberger of The World in Depression, 1929-1939, the annual percentage change in wholesale prices between 1929 and 1930 are as followed: â€Å"U.S -12.2%, France -6.7%, Japan -22.3%, Canada -16%, U.K -14.9%, Germany -10.8%, and... ...eologies around the beggar-thy-neighbour theory contracting all international trade. By and large, â€Å"in an increasingly interdependent world, no man in an island† (Esler, p. 613) Works Cited Esler, A. (2004). The Human Venture: From Prehistory to the Present. New Jersey: Pearson Education. Galenson, W., & Zellner, A. (1957). International Comparison of Unemployment. NBER. Ganzel, B. (2003). Bank Failures. Retrieved February 29, 2012, from Farming in the 1930s: http://www.livinghistoryfarm.org/farminginthe30s/money_08.html Kindlerberger, C. P. (1986). The World in Depression, 1929-1939. Los Angeles: University of California Press. Parker, S. (2008). The Great Crash: How the Stock Market Crash of 1929 Plunged the WOrld into Depression. Great Britain: Piatkus. Rothermund, D. (1996). The Global Impact of the Great Depression 1929-1939. New York: Routledge.

L’oreal Tahiland Essay

L’Oreal is a beauty and cosmetic global company and is vastly spread company all over the world. The company is large sized as it is a Multi-National Company (MNC).L’Oreal offered a number of cosmetic products and beauty services through its fourteen brands they had in 2000, segmented on the basis of price and target markets. Some of the brands were Biotherm which exclusively offered skin care products Kerastase offered only hair care products PCI offered only fragrances and ancillary products Helena Rubinstein & Lancà ´me offered skin care as well as make-up products L’Oreal Paris covered hair colours, skin care, make-up and hair care products. L’Oreal Professional offered services such as hair colouring and hair care treatment Maybelline was exclusively used for make-up products Garnier only dealt with hair colours. L’Oreal offered their expertise in the service of women and men worldwide,  meeting the diversity of their beauty desires with a number of brands which targeted different markets accordingly. Biotherm, PCI, Lancà ´me covered the very high end market, L’Oreal Paris and L’Oreal Professional covered the high end and Maybelline and Garnier covered mostly mass market. L’Oreal Thailand had been performing poor after Asian crisis and was facing a decline in market share, low sales and profitability. Chris Martins, was appointed as a Managing Director in order to help increase the profitably, sales and market share of L’Oreal in Thailand. L’Oreal Thailand had two different local agents which were Slampar and Thailor. Slampar was the oldest one which had a joint venture with a local conglomerate. Due to the high import duties on luxury products Slampar manufactured some Lancà ´me products locally and imported the rest of the line. ANALYSIS CURRENT SITUATION Chris Martins, the new managing director was appointed to create a truly ‘L’Orealized’ company which upholds the long term values and deliver healthy profitable growth. The Asian crisis had negatively affected the market share, sales and profitability of L’Oreal Thailand. Thailand with a population of 63 million had the beauty market of Bt 26.6 billion. Thailand had faced a retail revolution as foreign retailers had entered the market and dominated all sectors. This had increased the level of competition and professionalism for L’Oreal Thailand as well as local companies. L’Oreal had two entities in Thailand, Siampar and Thailor which were later merged to form a single multi-division entity L’Oreal Thailand Ltd. But even after the merger the two companies did not talk to each other and had odds with each other. They also lacked media support due to which some of their brands not even known in the market. The current goal of the company is to solve their issues and further professionalize and stimulate their teams so as to survive in the Thai market. Internal Environment Strengths L’Oreal’s two major brands L’Oreal Professional and Kerasotes are market leaders and had an excellent image among top professional salons. Chris  Martin, who is a well experienced person in the L’Oreal industry, has been well utilized by the company in Thailand during the Asian crisis. From this we get to know that those who work sincerely with complete dedication & talent are given a chance to make use of it. The new managing directorr knows the seriousness of the issues faced by the company and is ready to implement changes in the organisation. The new MD is willing to work on the issue as a team rather than a self-centered approach. For a company’s success, working as a team will overcome any barriers. The company is able to identify the type of consumer’s whereby they can improve the quality of their business by concentrating on the type of consumers. L’Oreal in Thailand operated three divisions-luxury divisions, consumer division, professional division . This decentralized approach to handle respective responsibilities is a good characteristic whereby these three divisions can analyze their own areas and find the key areas to work on. Weaknesses L’Oreal Thailand is facing high turnover and is losing staff as the staff doesn’t see any future of the company. The staffs are just considered to be mechanical employees. The company is not considered about their well-being. Thus experienced employees are lost, young people are to be hired that lack in maturity and motivation. They are not able to catch up with the budget and are facing financial problems due to limited sales. The working environment in the organistaton is not inspiring and motivating for the employees as well as the reward system is out of touch with the market. They lack media support as they do not have enough funds to advertise their brands.Thus there was no clear positioning of the brand in the minds of Thai consumers. The organisation is much leaner and less bureaucratic than the international competitors.This company did not have a good tie up with the Thai government that were more protective about the local companies. A company can thrive only in a well-coordinated and cooperative environment. Martin noticed that there was bitter rivalry among most of the retail sectors. The business was restricted to beauty products only. The company had to think out of the box in order to compete with the counter brands L’Oreal, Paris management turns out to be self-oriented and not concerned about the well-being of the organization. They are not willing to spend beyond the assigned budget. Turnover is highest in the support functions as there is no HR Director at present. This is solely due to the narrow hiring criteria. External Environment Opportunities L’Oreal Thailand has the opportunity to come up in the market as it has a number of good quality brands which lack awareness among consumers due to less advertising They could use direct sales for make-up and skin care products instead of retail sales as this would help them to have direct interaction with their customers and know about their needs. L’Oreal can make specialised products specifically for Asian women so as to target the women’s in the Thai market and increase sales. L’Oreal can expand their business to non-beauty products also to increase their bar of business in comparison to the other leading brands. Beauty products can also be focused on men apart from women, thereby increasing a chance of rise in market. Online marketing should be put to best use to ease the customer needs and provide a niche solution in this technology driven generation. Threats L’Oreal Thailand has a lot of intensive competition in the beauty market due to the entrance of many strong foreign companies. One of the major threats would be the government regulations which could turn out to be deadly to shut down the business as the government tends to be more protective about their local companies. When similar products are introduced in market by different companies, consumers tend to choose the product with minimal price to satisfy their needs. The involvement of local companies in marketing of cosmetics can be a threat to the mass-cosmetic marketing. STRATERGIC CHOICE Methods of Pursuing Strategy External Environment Analysis: Analysing & Studying the current market situation : – Current competitors in the market (Existing companies and new foreign companies) – Finding out the Current Trends in the market – The Current Pays based on the market condition – Identifying the customer needs, what is being sold in the market and the products having high demand in the market. Internal Environment Analysis Analysing the Internal Environment: – Improving the working Environment of the employees i.e. creating a positive office ambience in which the employees feel enlightened to work – Providing deserving remuneration for the employees based on their expertise – Coordination within departments – Meeting the Working Capital Requirements – JUST IN TIME strategy can be applied for the production process – The HR Manager should be broad minded and should recruit new staffs and assign their position in the organisation based on their area of expertise and only skilled workers should be selected. – Motivation of the employees by the Top Management. FOUNDATIONS FOR COMPETITIVE STRATEGY (Marketing Strategy) Promoting their products with the help of media Specifically advertisements in televisions through which a large number of people can be reached over a vast geographical area. Various Sales Promotion methods can be used: – Price Reduction(Discount) Quantity gift, Providing free samples, Product combinations, Sampling, Personal selling. – Promoting products based on the customer needs (selected products having demand in the current market and excluding other products that are least preferred by the customers) STRATERGIC GAP External Environment As there were multiple foreign retailers and industries making their way in Thailand, the market share by L’Oreal was slowly and steadily declining by the entry of similar products in market. In order to increase the market share and revenue for the company, the managers should: Study about the  competitor’s strategy for sales and try to study the consumption of their products by different age groups. This can help them gain an additional advantage over other competitors. Internal Environment 1. L’Oreal has different departments but there was very little or no communication between the departments. So there is a need to improve the inter-department communication so the information can be reached throughout all the organization and they can work efficiently. This can be done by: a) Team Building activities for the employees b) Holding events like dinner or party so the employees can know each other. 2. The organization also faced the problem of the employees leaving their job. The main point here is that the employees didn’t have a satisfying work environment and adding to that the un-satisfying wages. This problem can be solved by the following; a) They should offer employees some incentives or bonus for extra time, extra paid leaves in case of better performance. 3. The company also faced the problem of slow generating revenue. This was happening due to various factors. a) They were selling their products only through 2 types of retail outlets. This was not helping them to make the products in everyone’s reach. b)The company was issuing invoices to the retailers but receiving the payments only when the products were sold. These issues can be solved by: †¢ Selling the products through more retail stores which help increase the sales. †¢ Collect the payments immediately while distributing the products to the retailers. Marketing Strategy The problem in marketing department was that it didn’t have the sufficient funds for promoting more about their products. The solution for this problem is that: †¢ Reduce their operating expenditure by introducing JUST IN TIME strategy. This will reduce the cost for storing the raw materials and as a result, the company can have a better margin over each product they sell. IMPLEMENTATION PLAN Development of alternative strategies enables to select the most apt strategy through proper evaluation of the success rate of each strategy. To make the selection of strategic process more effective, team members should have a clear understanding about the strategic goals thereby reducing uncertainties in decision making. Implementation of the pricing strategy, customer service and product development will definitely improve the firm’s performance. For the successful implementation of strategy there should be integration among the strategy implementation team and functionality between the various departments within the organization. If the corporate culture within the internal environment copes up with the rapid changes of external environment, the performance of the organization increases. Quality of communications plays a major role in the selection of strategy process. High quality communications within the organization can improve the firm’s market performance. Concerning the distribution of products, organisational and tactical planning needs to be done by selling of products through multiple retail stores in attractive ways by: improving the ambience introducing new products through a trial including beneficial offers or discount rates to stay competitive introducing raffle draws to allure customers JUST IN TIME strategy will reduce the storage cost of raw materials and as a result, the company can have a better margin over each product they sell. It is important for an organization to be well aware of the software potentials to improve the organizations efficiency. Employee empowerment in an organization can be done by: providing necessary skills to the employees providing them authority to take up right decisions required for their job providing adequate information and resources to do their job rewarding the employees for their hard work building confidence in them Human resource management can improve the organizational performance by: Introduction of leadership training programs and enhancing the skills and capabilities of the employees mentoring by the senior employees to give deep insight to the kind of work they are doing promoting positive attitudes and increasing motivation and job satisfaction increasing budget scales to allow experimentation within the company in order to take risks to meet the rapid changes of the external environment Allotting responsibilities to the employees so that they can make full use of their capabilities. These are the ways to improve the relationship of the employees within the company, thus producing highly committed employees in the development of the company. CONCLUSIONS AND RECOMMENDATIONS In conclusion, L’Oreal is still the market leader in the cosmetic industry of Thailand because it is providing quality products to its customers. They need to pay more attention to the relationships within the organization and between Tailor and Siampar as this will help them achieve their goals in the future. . Last but not least, well skills of managing conflicts, politics, controlling of power and the structured decision-making approaches within the organization structure and culture will assist L’Oreal Thailand to tackle with the challenges and come with a positive financial performance in order to remain the leader of cosmetics industry in Thailand. We would like to recommend the following to L’Oreal Thailand, firstly that each department should have a different decision making processes. Secondly the Managers should and need to learn from their mistakes as this will help them gain new information from their past failures. Thirdly they need to avoid the conflicts within the organization, the company should implement matrix organization to run the organization by listening more different ideas and respect the voice of colleagues, so the problem solving can be more flexible and objective. Next the company should find out the current trends in the market and try to differentiate their product in order to face competitions. Finally the managers need to motivate the employees if they want the best from all of them.

Dr. Pepper Snapple Group Case Study Essay

Andrew Barker, a brand manager for Snapple beverages at the Dr. Pepper Snapple Group, Inc., must assess whether or not a profitable market opportunity exists for a new energy beverage brand to be produced, marketed, and distributed by the company in 2008. He has about 3 months to determine the market opportunity. SWOT. Strengths| Weaknesses| * Strong portfolio of leading consumer-preferred brands * Integrated business model * Strong customer relationships * Attractive positioning within a large, growing, and profitable market * Broad geographic manufacturing and distribution coverage * Strong operating margins and significant, stable cash flows * Experienced executive management team| * Currently the only major domestic nonalcoholic beverage company in the US without a significant branded energy drink of its own * Company bottlers and distributors do not serve all areas of the US (by early 2008, 80% of the US market) * Market is already established| Opportunities| Threats|. * Integrated business model provides opportunities for net sales and profit growth through the alignment of the economic interests of its brand ownership and its bottling and distribution businesses * Carbonated beverages were the 4th largest nonalcoholic beverage category in the US in 2006 and the fasted growing beverage category * Average US per capita consumption of energy beverage drinkers increased by 14% since 2004| . * Industry analysts project an average annual growth rate of 10.5% from 2007 to 2011 (down 32% from 2001-2006) which is attributed to market maturity, increased price and packaging competition, and the entrance of hybrid energy beverages, such as energy water, energy fruit drinks, ready-to-drink energy teas, and energy colas * Energy beverage consumers limit their choice to only 1.4 different brands, which suggests brand loyalty in this market. * 5 Major brands (Red Bull, Hansen, Pepsi-Cola, Rockstar and Coca-Cola) dominate the US energy beverage market, accounting for 94% of dollar sales and unit volume. * The energy beverage market has experience product proliferation and price erosion in recent years * Energy beverage prices declined 30% from 2001-2006| Critical Issues * Dr. Pepper Snapple Group, Inc. is the only major domestic nonalcoholic beverage company in the US without a significant branded energy drink of its own. * 5 Major brands (Red Bull, Hansen, Pepsi-Cola, Rockstar and Coca-Cola) dominate the US energy beverage market, accounting for 94% of dollar sales and unit volume. Alternatives. * Do Nothing * The Dr. Pepper Snapple Group, Inc. bottling and distribution system should introduce an energy beverage, marketed towards adults, ages 34-54. The Energy beverage should include two flavors, with a regular and sugar free version of each, all available in a standard 16 ounce size, as this segment accounts for the most growth opportunity (150%). Advertising and expenditures for the new energy drink brand need to avenues through social media, TV, print, event, etc., as the market is very competitive and consumers are extremely brand loyal. Advertising should include free handouts of the beverage, or ‘trials’, to generate buzz and get consumers to try the product. The new product should be able to stand out when next to other energy drinks, maybe package it in a unique bottle, such as glass. They should supply all off-premise retailers, focusing on the convenience stores first, as they account for the most retail dollar sales, and then moving into the supermarkets and mass merchandisers. The new beverage should be priced a little higher than average, at $2.50 per single-serve package.

The crucible role of abigail in the play Essays

The crucible role of abigail in the play Essays The crucible role of abigail in the play Paper The crucible role of abigail in the play Paper What is the role of Abigail Williams in the play The Crucible and to what extent did she cause what happened in Salem? As an actor or director what qualities to you consider important for this role? The Crucible is a play written by Aruthur Miller as an historical allegory for the 1950s communist witch hunt in America. However, The Crucible is mainly a play which allows the reader to see deeply into the human condition, the good and the bad and makes the reader think about loyalty, their own and the loyalty of others as they continue through the play. Throughout the play we see many sides of Abigails character which changes and develops as the situation in Salem does. In the play Abigail is evidently the villian; lying and manipulating her friends and other people in the village. Abigail plays one of the most important parts in the Crucible. She is a catalyst and a protagonist fuelling the fire, and starting many of the accusations in Salem. Abigail is first introduced as seventeen and strikingly beautiful, she is also decribed as an orphan which makes us initially feel sorry for her. Also from her description we assume she has good intentions. This stereotype is confirmed when she tells Parris, on page seven, that she did dance and that he should tell the town she confessed it. This is partially so that she would not get into any more trouble but also to stop the talk of witchcraft in the town, therefore meanning she began with good intentions. The fact that she did begin with good intentions gives the reader an idea that she did not intend to let the happenings in Salem get that far. During the play she sees an oppurtunity to further her station in the society of the time and to take revenge on the one person who is keeping her from the man she loves: John Proctor. Throughout the play Abigail shows one pure emotion which is love. I think that she truly believes John loves her as she is convinced hell love her yet as he knows her. She also feels quite vunerable as she saw Indians smash her parents heads and cannot believe that the man she loves has used her. Also one can argue that a corrupt society breeds corruption and this is so in the case of Salem. Compaired to some of the other so called role models in Salem, Abbie is not particularly corrupt. In some aspects Abigail is rebelling against a corrupt society, combatting modesty with running naked running through the trees and the working ethic by dancing in the forest. Miller has filled Salem with corrupt people. Ironically, the most corrupt soul is infact Parris the reverend of Salem a popous, proud man. He appears to only care about his repuation, and repeates my ministry to Abigail showing that he does not care for his job only his position. Also the Putnams, both twisted, greedy souls who in the play accused people so that they may buy their land. It seems that even though Abigail sent people to her deaths she did so in the name of love; not for pride or money. This is ironic as Miller shocks the audience by his use of twisted unrequited love and how far a person would go to try to be with the one they love. However, Abigail definatly sees a weakness in the society and exploits them as she slowly manipulates and gains control of the town for a time before she decided to run off to avoid a punsihment. During the course of the play, she sentences 17 people to their deaths where she could have confessed that she was lying, rather than reap a whores vengence on Elizabeth, John and the rest of the town. Abigail is menecing and spiteful, this means she showed no remorse toward the dead, but rather run away. We can see this towards her treatment of the girls. She uses the hysteria of the witchcraft they did to manipulate the girls as they are scared of her pointy reckoning and the fact that witchcraft is a hanging offense as in Salem society it is going against the thing they all believe they live for, their God. Abigail manipulates the questions asked to her by Hale and turns them to her own advantage to avoid being accused herself. When hale accuses her of witchcraft she blames Tituba, the black slave, saying she hears her singing her barbados songs. However when she decided she wants the spotlight back on her again she takes control of the situation again, this is key after Tituba confesses to working with the devil. Being a good christian, the main ideal of Salems society, Hale forgives her in the name of the lord and she starts to name witches. Abbie who is afraid takes control again so she cannot be named herself. She puts herself on a pedestal so that she can be in control of a life that would have been set for her otherwise. She becomes so powerful that Mary Warren cannot charge murder on her because Mary is afraid that Abigail will kill her. During court she changes the subject to suit her motives. This allows the judges to see only what she wants them to see. On page 87, at court when she believes she is being mistrusted she turns the arument around and acts as a victim. This shows great disrespect for the people she has sentenced to their deaths. She also changes the subject and refuses to answer questions regarding John, shouting that she will not have such looks and turns to leave when she is accused. To sentence many people to their deaths and create lies and deceit Abigail causes a great extent of what happens in the town of Salem using the lies and gossip in the town to her own advantage. Abigail has many different qualities throughout the play. I think the most important qualities is her outward appearance. The most noticable aspect of her outward appearance are her strikingly beautiful looks. If it wasnt for these John Proctor wouldnt have thought of her softly therefore her idea that John loved her would not have put her in so much trouble. Also her looks made her resent the corrupted society of Salem, mainly because of the way the men of the town treat her. We see this especially in the film, where she is wolf whistled at on the way to the Putnams house. She also appears to look innocent throughout the film and hides her feelings well. This enables her to lie convincingly to everyone in the village. We associate angels with being beautiful like Abigail, this strengthens the idea that she is infact with God instead of doing the devils witch. Abaigail also has the ability to be a convincing and manupulating. This is the other key quality to performing this role. She is convincingly threatening when she talks to the girls. This is her first main outburst, scaring the girls with a pointy reckoning. This fear she instilled allows her to control the girls. She also controlles Danforth outside the courtroom with a similar technique telling him to beware, realising what she has said she quickly changes the subject. However I believe that Danforth was very aware of Abigails power after that. Crutially Abigail has to be convincing in the courtroom or she would not have had such power of the town. This is crucial to the whole plot. If nobody had believed her then the plot would have taken a completely different turn; stopping the allegory as Miller had intended. There was many separate causes to what happened in Salem in the crucible. Many people believe it was completely Abigails fault. They are partially right due to the fact on the first few nights of her being in charge thirty-nine women were accused. But the question still stands to what extent of her fault was it. Abigail confessed to dancing and pleaded Paris to allow her to in the beginning. However this has to be weighed against her plotting and manipulating of the town which came to her at her beckon call. Also other characters in the town used the hysteria to their own advantages, for things like land. I believe that Abigail was mostly to blame, however she did not start the mess that happened, however acted at a catalyst, quickening the pace of the accusations and excecutions which eventually lead to the hanging of John Proctor and Rebecca Nurse, two fairly upright names in the town. Her acting as a catalyst also lead to the power of theocracy breaking and good names being soiled because of her childish lust.

Sustainable Housing in United Kingdom Dissertation

Sustainable Housing in United Kingdom - Dissertation Example The paper tells that due to the degradation of environment and depletion of resources the eco building concept has been developed. UK has been one of the major carbon dioxide emitters in Europe. Consequently the need for sustainable and low/zero carbon housing, has become the major concern of UK government. Government has started taking initiative accordingly and thus the concept of sustainable housing has been encouraged in UK. The people of United Kingdom have been getting lots of benefits from sustainable housing. United Kingdom has developed number of green and sustainable buildings. The aim behind sustainable housing is to protect the environment while achieving social and economic development of the country. The paper first elaborates the concept of Green Home or Sustainable housing. The need for switching to sustainable housing has also been discussed in the paper. The code of sustainable homes focuses on evaluating the homes on the benchmark of Building Research Establishment ’s Eco homes. Various types of sustainable constructions are mentioned in the research paper. Then the paper also discussed various energy resources as well as material useful for sustainable constructions. The discussion on the proper location for sustainable building, on the basis of different parameters, has also been included in our research paper. There are various types of sustainable housing which are mentioned in the paper. ... .........................................................................6 1.4. Definitions.............................................................................................6 1.5. Background of study.............................................................................7 1.6. Advantage of Study..............................................................................8 1.7. The need for the study of sustainable housing.....................................9 1.8. Objectives of the study........................................................................10 Chapter 2 2.1. Introduction.........................................................................................12 2.2. Sustainability in Constructing Houses................................................13 2.3. Principles of Sustainable Houses.......................................................15 2.4. Sustainability in current Constructing Houses....................................16 2.5. UK Best Pract ical Guideline...............................................................20 2.6. Legislation: Regulation Set by the Government.................................21 2.7. Code of Sustainable Homes (CSH)....................................................21 2.8. Carbon Reduction Commitment.........................................................25 2.9. Energy Performance Certificate.........................................................25 2.10. Types of Sustainable Constructions...................................................26 2.11. Renewable Energy Resources Suitable in the UK.............................27 2.12. Energy Efficient Material.....................................................................28 2.13. Choice of Location and

Controversial analysis about the consumption of luxury brand Essay

Controversial analysis about the consumption of luxury brand - Essay Example Two of these factors namely the increased adaptation of the western lifestyle among the China population and especially the youth and the increase in consumer buying power within this population, are considered the driving force behind the obsession with luxury brands. Luxury is a subjective concept which is ever evolving. However, to most of us, luxury is basically an inessential but desirable things or a state of obscene comfort or indulgence. In this regard, one can looks at luxury brands as any other product whose only difference from its counterpart is only in its extra premium that is not backed by obvious functional advantages. However, consumers are always willing to pay the premium simply because of a set of unique characteristics, recognizable, reputation, or exclusivity of the luxury brand. The irony of these features working for a luxury brand is that majority of them vary across culture and therefore societies, something that can essentially be blamed on varying consumer attitudes and belief. This particular characteristic of luxury market exposes it main contradiction because it exposes the greatest level of hedonistic and irrational that consumption can ever get. In this paper I will be exploring the contradiction and ironies of the phenomenal surge in luxury market in China. In doing so, I will use an interview that I have conducted to a Chinese youth by the name Crystal. This will complement the tomes of literature on this topic that are available and that I will be heavily relying on to navigating this topic. Chinese are paying attention to luxury brand, a phenomenon that is raising the overall price of the luxury brand without necessarily adding any functional advantage on them as would be expected. They also cut across various retail sectors that include; footwear, jewellery, perfume, liquor, automobile, cosmetics, and fashion wear and accessories. One thing that one notes about